Case Study: ASOS App
As someone who is averse to online shopping, I was shocked to hear my friend rave about her experience using the ASOS app. I stay away from website, much less apps. I sat down with a couple people to understand what made it an enjoyable (and in their words, fun) user experience.
Starting Strong, Staying Consistent
From the landing page, users are hooked. Participants really liked that one of the first information streams notifies them of available discounts; makes them feel like the brand understands the importance customers place in price point.
Another win for ASOS? Consistency! The discounts and offers presented on the home screen are the same as those communicated via push notifications. The consistency helps manage expectations, and can help build consumer trust.
They are in the know
